Mookies is a brand that specializes in nutrient-dense food products designed to support and enhance milk production for breastfeeding mothers.
✶ Specialty Food Products
Objective: The primary goal of this project was to establish a distinctive brand identity for the lactation cookies brand that would differentiate it from competitors in the market. The design had to reflect the brand's core values of promoting breastfeeding and supporting nursing mothers while maintaining a modern, fresh, and approachable aesthetic.
I worked on creating a distinctive logo that captured the essence of the brand, incorporating breastfeeding symbolism, organic elements, and a warm color palette.
Developed a comprehensive visual identity system, including typography, color schemes, and supporting graphic elements, that maintained consistency across various brand touch points.
Generated multiple design concepts, exploring different visual directions and brand personalities that aligned with the lactation cookies brand.
Collaborated closely with the client to understand their vision, incorporating their feedback and ideas into the design process.
